The above are just three examples of repetition in Ephron’s writing. But if an award-winning screenwriter and author can repeat words and sentence fragments, who are we to say that repetition is bad? Because if I tell the story, I can get on with it.Īt school you may have been told that repetitiveness is bad. Because if I tell the story, it doesn’t hurt as much. Because if I tell the story, I can make you laugh, and I would rather have you laugh at me than feel sorry for me. Vera said: ‘Why do you feel you have to turn everything into a story?’ So I told her why: Because if I tell the story, I control the version. And then the cooking became the only way of saying I love you. And then the cooking became the easy way of saying I love you. And then the cooking became a way of saying I love you. That summed up the whole mess: heartburn. That, it seemed to me as I lay in bed, was what I was suffering from. Perhaps no one seems to use repetition as much as Nora Ephron. No cops, no ambulances, no police tapes, no medical examiners.
Not really a Neighborhood Watch kind of place.
PROSE TO USE FOR MANUSCRIPT WRITING PRACTICE PLUS
Just seven similar houses, three on a side, plus one at the dead end. The double tap is a repetition of the word no. In his book Reacher Said Nothing: Lee Child and the Making of Make Me, he tells the story of Child writing his 20th Jack Reacher book, and he explains his discovery of the double tap in Child’s writing. I first learned about repetition as a technique for forming your voice from author Andy Martin. In the examples above, repetition strengthens the message that iOS 13 is wholly new and that the iPhone stands out in many different ways. Repetition not only provides a beat to your writing, it can also reinforce a key point. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. On a whole new level.Įvery decision that goes into iPhone makes it stand apart.
Here are some examples of repetition in Apple’s sales copy: Perhaps Apple’s copywriters are the poets in the world of marketing. Repetition works in any type of writing, even in sales copy. How long do they live, fluttering in and out of the shadows?īut this is not an article about poetry. All around me in the forest the white moths floated. If I stopped and thought, maybe the world can’t be saved, the pain was unbearable.įinally, I had noticed enough. I was always running around, looking at this and that. Red and yellow skulls pummeling upward through leaves, through grasses, through sand astonishing in their suddenness, their quietude, their wetness, they appear on fall morning, some balancing in the earth on one hoof packed with poison, others billowing chunkily, and deliciousĪnd in the poem The Moths, she repeats a longer phrase: Read it aloud, and notice how repetition of the words through and their adds rhythm: I’ve not read poetry for years, but recently I’ve fallen in love with Mary Oliver’s evocative poems.īelow follows a fragment from her poem Mushrooms. Shall we start with an example from poetry? Repetition examples in poetry No matter what you write, whether it’s a blog post, sales copy, or poetry, purposeful repetition can add power and pizzazz to your writing. That it can strengthen your message, and make it more memorable?Īnd that repetition can shape your voice? Over time, like most writers, you probably learned to avoid word repetition, and you diligently replaced duplicated words with synonyms or pronouns.īut did you know word repetition can add rhythm to your writing? Whenever you repeated a word in a sentence, there it was: the angry red mark. Remember the red pen of your high school teacher?
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